Guest post and feature photograph by Sharon Hunter.

What would Carmen do? Well, that depends on your point of view.

Carmen Spinoza profile card
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Hi, my name is Sharon and I’m addicted to Corporate Snakes and Career Ladders. It has been seven days since I last played the game…

Seriously, I was hooked the first time I met Carmen Spinoza at an IABC conference in 2017 – so when back-to-back workshops in Toronto and Montréal cropped up last week, I jumped on a plane to explore how the experience had evolved in the last two years.

The Toronto workshop Sept. 19 was organized by Contact Monkey, and the Montréal event Sept. 20 by the local IABC chapter. Each attracted a diverse mix of professionals and students from across PR, marketing and communications, spurring interesting discussion. I enjoyed reconnecting with a few @IABCToronto members, which sparked a little friendly competition between the cities.

The compelling thing about this game is the immersive learning environment it provides. As participants, we step into the fictional world of Globocorp and its cast of executive team characters. Working in teams, our role is to guide Carmen Spinoza, Globocorp’s Director of Communications, to navigate a tricky landscape as a newly appointed member of the executive team. To advance her career successfully, she must stretch beyond her comfort zone as a strategic adviser to the C-suite to become one of its business leaders. She must also step back to reflect on the best course of action within challenging scenarios, while considering the different perspectives of the other characters when making choices that affect them.

As communicators, we can all identify with Carmen’s challenges. As her advisers in this engaging business simulation, we are challenged to question our own habits: to pause before falling into conditioned behaviours, to consider different points of view and perspectives before offering solutions, to rise above our perceived rank to make strategic contributions that impact business results and, ultimately, demonstrate our worth to the organizations we serve.

The richness of this learning experience is reaped from the diversity within the room. Teams with participants representing all stages of the career journey must reach consensus on the advice they give Carmen to move forward. This sparks dynamic debate and evokes various degrees of emotional intelligence – much like in the corporate world.

To explore our own behaviours and preferences, Stephen Welch took us through exercises on the types of advisers. He also explored different influencing styles to help us identify our own recipes for success. Tip: If you can’t admit you’ve been Yannis the Yelper at the wrong time – you’ve got a long way to go on this journey!

What I love most about Corporate Snakes and Career Ladders is how adaptable it is. Countless simulations can be played within the Globocorp universe, and not just for communications scenarios. The game can be tailored to suit a variety of learning outcomes for teams across business functions. We played the role of a communications leader, but variations for other business functions like HR exist for those who want to advance from technical expert to strategic adviser.

So, here’s my final tip: Don’t wait for a public event to try your luck at this strategic thinking game. Get in touch and we can bring it home to you. I think that’s what Carmen would do.

The sky’s the limit!

Sharon Hunter, SCMP is a past chair of IABC international executive board, former IABC/ Montréal chapter president, independent consultant and a Corporate Snakes and Career Ladders facilitator in Canada.

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