From May to June, of butterflies and caterpillars

In our Corporate Snakes and Career Ladders Workshops, we talk about this concept all the time: how do I transform myself from technical expert to strategic adviser? The underlying questions participants are trying to answer are: “How do I grow into my next self? How do I transform myself to the person I want to be?”

Today, let’s look at nature for the answer: the butterfly. That’s the goal. The majestic creature that inspires children and grown-ups alike, attracts all kinds of attention. She shows the way with panache, elegance and sometimes even a bit of whimsy. 

Yet, our imagination rarely focuses on what it takes to make a butterfly: the three stages before.

First, the egg. We are all this at the start of our careers: full of potential and often indistinguishable from our peers in terms of know-how and experience. The employee.

Next ….

Second, the caterpillar. She’s starting to develop a personality, so let’s call her June. She knows her task, she follows her plan, she executes. Think of her as the manager. The one that has spent time in perfecting his or her craft and is a true expert. She is hungry, ambitious and on a growth journey.

And then….

Third, the chrysalis. She stops. She reflects. She transforms herself. When ready to be a butterfly, she takes a step back and looks inward to build a new self. She forms herself into a pupa and, while it looks like nothing is happening internally, she is transforming. She is changing her motivations, her style and her approach to life.

Finally, she becomes…

Fourth, the butterfly. The leader. She’s made it and is the queen of all she surveys.

In this story, nature provides the chrysalis stage, the chance for metamorphosis. But in the real world, too often we see June the caterpillar-manager, jump straight into the butterfly-leader world and are disappointed to see that she hasn’t flourished. June goes about her business in the same way, with no pause and no transformation. And then, inevitably, the caterpillar who didn’t invest in becoming a butterfly fails at flying. Caterpillar behaviour is inappropriate in the butterfly world.

In nature this would make no sense, it does not exist. Transformation is required not only for success, but for survival. In business, we often forget the pause, the chrysalis stage, and then are surprised when the transformation does not occur.

In the UK today, we have watched another political leader fail because — although widely recognised as a pretty successful caterpillar — there was no transformational stage before she got picked to be a butterfly almost three years ago. Being a very hungry caterpillar brought her success. She built her craft, did the hard work. Succeeded where others had failed. But caterpillar behaviour doesn’t work in the butterfly world.

If you are ready to transform into a leader, recognise that a radical transformation is needed and that the unsung hero is the chrysalis stage. When the time comes, leave your craft, your hunger, your systems and approaches behind and embrace the journey of becoming a butterfly. 

This is how leaders flourish, and successful careers are built. One natural state at a time. If you try and ‘hack’ the chrysalis stage, others might not think you can hack leadership. Your colleagues will gang up on you and force you out of the corner office. 

With Corporate Snakes and Career Ladders, we provide a fun, meaningful space for you to pause, learn and get the tools you need to transform yourself into the next version of you. If you want to find out more, drop us a line. 

Strategic advisers: five perspectives.

In our Corporate Snakes and Career Ladders events, one of our goals is to combine fun with practical tools to help participants reflect on their personal advisory style and think what it means for their own behaviour, and how they work with others.

One of the most popular tools we have helps people think about what type of adviser they are. In fact, being a ‘strategic adviser’ comes in five different flavours.

So what are the five? And which one are you?

Imagine you are walking into an expensive restaurant for a date with the one you love. You will encounter several different people — all experts in their own field, and all ready to give you advice on how to have the best possible experience. But they will all do it in different ways.

Nvospersfnls_Cards1 copyIn fact, maybe your first adviser is one you encounter before you get to the restaurant. You meet a previous customer (or read an internet review): “Aah, you’re going to ‘Augustus’ for dinner! Wow! You must totally have the ‘Barcelona Chop’. It’s their speciality. Divine. And for dessert? There is only one choice. Of course you need to order the ‘Caramel Salée With Meringue’. It’s to die for.” This adviser’s heart is in the right place, and they generally believe that those choices are the best for you. But they have jumped to solution and ‘yelped’ it out before even having a detailed discussion. This is a great approach in a crisis: ‘just tell me what to do’. Yelping out the solution immediately they can save time and make your life easier. But the challenge for this type of adviser — the yelper — is that jumping straight to solution or action sometimes works but is not always the best approach.

Nvospersfnls-02As you enter the restaurant, you will meet your next adviser: the maître d’. Let’s call her Martha. Her main job is to ensure you have a good experience, and to marshal a team of specialists to meet your specific needs. Martha is supportive, helpful and attentive. She knows her stuff but doesn’t parade her knowledge. At times, she will bring in experts to enhance your experience; at other times she will develop a relationship with you to understand your needs in more detail. If you are a looking for a quick transaction, go to a different restaurant. Martha will ensure you feel better after leaving; and will place your needs above her own. As you share a taxi home with your loved one, you probably won’t even remember her name: but she’s the one who made it all happen.

Nvospersfnls-05After Martha shows you to your table, you’ll meet your waiter, William. This is the third adviser archetype. His job is transactional. His job is to give you a menu of options and then write down what you say. He’ll deliver whatever you ask. Maybe there will be a little conversation about options, but essentially the waiter’s job is to deliver. Sometimes as an adviser, that is what you need to do. A senior leader needs something and you need to deliver. There is a time and a place for this approach. But doing it too often is career-limiting.

Nvospersfnls-08As you choose your meal, you’ll maybe want some wine. Enter Salma, your sommelier. As your adviser, her job is to have a conversation to understand your needs, the context (the meal you have already chosen; your budget; your tastes) and then make a recommendation. At the beginning of your conversation, she doesn’t know your needs, your context, and there is no clear solution from her list of hundreds of options. If it was a crisis and you needed immediate wine, then the yelper is the adviser for you. But the sommelier will explore the issues, make recommendations and guide you towards a good outcome.

Nvospersfnls-07Your final archetype is Christiane, the chef. She’s the super expert — and has the Michelin stars, certificates and qualifications to prove it. In her hands, the mundane becomes dynamic. Her technical expertise is second to none and if you need an expert to solve your problems she’s the one for you. Like some chefs, she can be hard to handle. Unlike the maître d’, she doesn’t need interpersonal skills. In fact, you probably won’t even meet her. But her solution will be the thing that you rave about later. As an adviser, she’s the expert and the one that will go away and build a solution to meet your needs.

This typology may be a bit of fun, but it comes in useful when diagnosing business partnering relationships. One of the big challenges in consulting or business partner relationships is that the ‘buyer’ and the ‘seller’ can sometimes have different ideas of why the partnership exists.

Successful business partners will make sure there is an alignment between three components of the relationship:

  1. What does the buyer want? Sometimes, actually, it is a waiter problem, pure and simple. Just do it. Going in with a sommelier approach is just going to annoy people.
  2. What is the job? This might be a job description, an RFP or just an email request from one of your colleagues. You need to identify what type of response is needed.
  3. Finally, as a person, where do you get your energy? Plenty of people ask me, “how do I become a maître d’?” but actually when I quiz them in detail it is apparent they are most happy being a chef.

The trick to successful business partner relationships is ensuring an alignment between what the customer wants, the job requirement and where you get your energy.

And this applies not just to those in marketing or PR but also to professionals in other fields such as HR, Legal, IT etc. In fact, we regularly sit down with the other functional leaders in my business where we explore these issues and think about what that means. (Perhaps the same is true in your organization – how often do you sit down with your peers from other functions and think about what your organization really needs from its functional experts?)

If you would like to hear more about this methodology and how to move from one archetype to another, come to one of our workshops or get in touch directly.

A RECIPE for success

Last week, my friend Dr Kendi Guantai at Leeds University Business School, invited me to spend the day with graduate students of the Business School. It was so much fun! I got to immerse them in the world of Corporate Snakes and Career Ladders. This time though the dilemma of how to address the concerns an important, yet tricky stakeholder. 

During the business simulation, we explored how important it is for a senior executive to adapt their influencing style to the objective and the audience. Many leaders do this intuitively, but I’m convinced this is a skill we can all learn and practice. 

For a while now I’ve been toying with the different influencing styles I’ve been exposed to over my career, and I think existing taxonomies are incredibly useful. I keep coming back to French and Raven, Musselwhite and Pfouffe and the fantastic work of Positive Power and Influence. 

I think that all professionals should learn them and use them. I confess, however, the most popular approaches are so hard to remember, which makes it impossible for busy people like me and my team to retain, internalise and use.

That’s why a new RECIPE for influence is needed. I smell the scent of success coming out of the oven! 

“R-E-C-I-P-E” is a mnemonic for the six most common influencing styles used in business. It has given my team and I a shared understanding, a shorthand, to talk about influence and motivation.

Without further ado, here’s my RECIPE for success:

  What it is What it sounds like… Use it when you… Tip!
Reward A style based in giving something for a future unspecified prize. “As a sign of good faith…” “here’s a little extra” don’t need anything immediate want to establish long-term rapport Every time you work late, for nothing, you are investing in the relationship with a “reward” behaviour
Exchange You give and receive.

“What can I do to make you stay”

“The deal is…”

know you both have something the other needs/wants This is great for sales or to motivate a team with a clear goal in sight.
Connect Engaging the other at a personal, emotional level

“This is what we can achieve together”

“Yes, we can!”

want to create an atmosphere of unity Politicians are the experts at connect
Inform Using data and facts to make your points I recommend this for three reasons…Evidence suggests that… know the audience can be persuaded by reason/facts

Use it sparingly when you have an airtight case.

Remember it’s not the only tool in your arsenal.

Picture Tapping into your audience’s imagination “Imagine a year from now what our business will be like” want to establish an emotional connection  It’s a very powerful way to open a presentation.
Exit Allowing for time and space when you find yourself at an impasse. Let’s take a break!Let me reflect on this and come back to you.  sense that you aren’t getting anywhere. This is not bluffing or walking away. Make sure you establish a time and place to reconnect.

Interested? If you’d like to know more about our approach to learning and development contact us through here or @carmenspinoza11.

No Women’s Day Parties at Globocorp

Last year, I was in Guadalajara having a strategy session at a smart wearable plant. On International Women’s Day, I got to the office and found a bouquet of flowers on my desk. I also had an invitation to the Women’s Day Celebration’ luncheon held for the staff. The female staff. And I got mad. Our local, mostly male, staff meant well. But I felt they were missing the point.

International Women’s Day is a day to shine the light on gender inequality and the real life-threatening struggle for women around the world, for equal rights and opportunities. No more, no less. 

It’s a useful tool to focus our attention on pressing issues – from access to clean water and sanitation, maternity health, to the gender pay gap – and the gender data gap

We need more women to thrive in tech, in business, in the economy. If you still need convincing about the business case for diversity, or have been living under a rickshaw, check out Delivering growth through diversity.

However, exactly how to build the diverse workplace is not so clear cut. Too many efforts centre on changing women or giving them access to senior positions. That’s not enough. Not only do women need a seat a the table, we need to fix the table.

Here are the things Globocorp is not doing today:

  • We are not just throwing a party.
  • We are not just aiming our diversity programme at women.
  • We are not just donating to a woman’s charity.
  • We are not just running campaigns that give women a voice for a day.

We are, however, changing the business:

  • I’ve talked to Marua so she reviews the data we use to develop wearables and make sure that our default model is not a fictional average white white male with big hands. Reading “Invisible Women” was a wake up call for me, and we will address this gap in our company.
  • Flexible working policies for all – based on balancing the needs of our business with the needs of our trusted talented people need.
  • Giving line managers the tools to spot, speak about and address bias. Not just gender bias but age, race and sexual orientation. Making decisions based on our prejudices -professional or personal – is an issue in all companies.

Now that last point has me and our HR Director, Hugh Mann, deeply intrigued. We want to give our teams what they need to eliminate bias, but the evidence around the impact of unconscious bias training is mixed. So what we’ve proposed is to play more games, and simulate scenarios where we feel bias can play a role in decision making to give employees — male and female — the language to discuss it. 

Playing to know, playing to win

Corporate Snakes and Career Ladders is a very useful for tool for this. Playing and having fun opens your brain to learning, relaxes you and breaks down defense mechanisms. Working with fictional people like me allows you to have tough conversations in a safe space. At Globocorp, Corporate Snakes and Corporate Ladders for diversity is an experiment in pilot phase, and I hope to roll it out across the business soon. 

Speaking up to eradicate bias takes three things: the language to spot it, the courage to name it, and a corporate culture open to changing its ways. Since it is very complex and engrained into a person’s history and culture, it has as many shapes as there are stars under the sky. 

You can’t address it with a one day workshop, as much as my CFO would like me to. Instead, we can give people the tools to recognize when they suspect bias is at play – and practice ways to put it on the table, and deal with it. 

Today, we commemorate the progress made and the changes needed to address the fact that globally, as humankind, we’ve build a world that marginalises half the population. Half the market.  

The world of simulation might help you navigate the waters of tricky conversations. Now that’s a way to mark International Women’s Day.

The ‘how to say no’ menu: dessert

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Yesterday, inspired by a session at #EMENAcomm, I shared my tips on how to say no.

Once the conference ended, I was invited to dinner with some of the speakers. Over drinks and lovely Indian food at the Maharaja restaurant, the subject of saying no and negotiating your time came up again.

“There isn’t a team in the world that can take on all the work, all the time” Zanya, a brilliant agency owner from Belarus confessed, “So saying no is a skill few of us master in time.”

So these two articles are an attempt to share what I’ve learned and maybe sparking so culinary adventures in my readers.

Part 1 covered the beginning of a meal:

• appetisers which are simple and easy to use approaches,

and

• main courses, or slightly more robust sophisticated ways to say no.

They all respond to two questions:

How do you say ‘no’ without annoying your customer or stakeholder (internal or external)?

How do you manage your time effectively so that you are focusing on the right things, at the right time, for the right result?

For those who want a bit extra, I’ve pulled together a couple of advanced tactics.

They come with a warning: Don’t eat too often from this part of the menu! These are more controversial and slightly riskier.

Give normal

This is a polite version of ‘computer says no’. It goes like this, “I know you have asked for X, but our system can only do it in this way. So this is the normal output. I wish I had time to produce a super customised report for you, but this standard format has all the info you need.”

Negotiate

Let them ask for the output but you define how it is to be generated. Produce the analysis in a way that is convenient for you. You can do this under the guise of ‘Normal’ above.

No

What happens if you just say ‘no”? Will we end up in court? Will our most valued employees leave? Will part of our organization fail to achieve its objectives? Will part of our strategy miss the mark? Will you get fired? Think about the consequences … you might be surprised at how small they are.

Neglect

Sometimes the problem will go away. I find this a lot with emails when I am on holiday or on a site visit. Sometimes, when I get back the issue has resolved itself, or the person managed without whatever it was that was oh-so urgent. Of course, this tactic doesn’t always work: sometimes they will come back and chase you … in which case you need to switch tactics (“so sorry I never got back to you! mea culpa”).

Like I said, these are more controversial so use them with care.

Remember to go back to your personal stakeholder map so you ensure you have enough reputation points in the bank to take a risky gamble.

And remember, practice makes perfect so try out these techniques in low-risk situations too. So you feel at ease with each course of the meal, and maybe you can even whip up a dessert of your own.

Simulations and role-playing are a perfect way to flex your negotiation muscles. When you play Corporate Snakes and Career Ladders, you get to put yourself in my shoes and learn how I say no to Buck, Isobel and Marua from time to time. So consider joining us for a game.

Do you have any other strategies? Please do share!

I’m all ears at @carmenspinoza11

The menu of how to say no, first course.

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My time is precious. So is my team’s.

We work hard to focus on the right things.

This week I have invested two days spending time with fellow communication leaders at the IABC EMENAComm. It was convenient travelling back from Dubai, to stop and recharge my batteries while spending time with old and new friends.

Today at lunch, I had a long chat with Laila -a young  marketing director-who is being pulled in different directions and needs to set boundaries. Now, I am listening to the fascinating story by Hanisha Lalwani. Her courageous story has inspired me.

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I know how that feels. As the Communications Function, we are strategic advisers and get a lot of requests to help others. Marua Kobayashi, our COO, is frequently popping by wanting advice or support for her latest initiative.

It’s often a pleasure to help her but sometimes we need to keep control of our own agenda, and not be completely beholden to other people’s needs.  Which leads to the big challenge:

How do you say ‘no’ without annoying your customer or stakeholder (internal or external)? How do you manage your time effectively so that you are focusing on the right things, at the right time, for the right result?

Here is my menu of tips for saying no to people so that you can keep control of your agenda. These tactics sometimes work for me. I don’t use all of them in all situations. You will like some better than others, so feel free to pick and choose.

I leave you with the appetisers and the main course, and will go back to my session. The desserts will come tomorrow.

Appetizers

They are little things which are easy to do and generally won’t get you into trouble.

  • Disappear. People can’t interrupt you if they can’t find you. Find a quiet room somewhere. Lock yourself away. Turn off email. Do what you need to do and then re-engage.
  • Delay. Say “yes, but not now”. You are the middle of something. You are about to have meeting. You have a phone call you need to make in five minutes. You are travelling. “Of course I will do it for you, but it will have to be later / tomorrow / next week, etc.” Remember the old maxim: “a lack of planning on their part does not constitute an emergency on your part”.
  • Direct. Point them in the direction of the intranet or wherever so they can self-serve the information they need. Send them a link. Or send them to a colleague who is better placed than you to deal with the issue. (This works especially well for me when I am travelling.)
  • Deal. They want something from you. Ask for something in return or give them a little obstacle to overcome. “Absolutely, I would love to help you. Have a look in my diary and find a free space so we can give proper attention to this. Send me an invite and arrange a time to come to my office.”

Main courses

These are slightly more complex items which move slightly beyond the immediate tactical request and your instant response.

  • Stakeholder analysis. How important is this request or this person to you? Do you have lots of reputation points in the bank with them already, or do you need to strengthen the relationship?
  • Say yes, but with conditions or discussion. Can you get more resources? Can you delay another request from them? “I’d love to help, but I’m just doing something for X. Can you negotiate with her on which of your two requests is more critical and I’ll prioritise accordingly? Can you do the task in a simpler, quicker way?”
  • Strategy connection. Ask questions about the business need, which elements of our strategy this supports, what is the wider context. Why is this request important?
  • SPIN. This stands for “Situation, Problem, Implication, Need.” What is the situation or context? What’s the problem they are trying to solve? What’s the implication of the problem and what is the need? This is a sales technique which enables you to open up the conversation and explore the underlying need… and maybe, find a simpler solution that saves you time, energy and resources.
  • Simplify. “Yes, of course, I can give you a quick short reply now or a more detailed thought through analysis later. Which would you prefer?”

Desserts are more controversial so I will share them with you as part 2 of this menu (you can follow me here if you wan to be sure not to miss it).

Those are my tips, my menu, but what are your tips for saying no and managing your time? Are they appetizers, main courses, or desserts?

As Hanisha invites us to do: ‘says yes to talk about saying no’.

A note from Hugh Mann: 2019 is the year of you

A guest post from Hugh Mann, HR Director

Dear Carmen,

Hugh Mann - HR DirectorJust a quick note from me, your HR director, to remind you that continuing professional development is important. Indeed, Isobel Ching, our CEO – has this as a priority for all of us. As she has set out:

  1. In-person matters more than ever.
  2. CEOs are not getting the data — or advice — they want.
  3. Practicing analytical thinking and complex problem solving is mission critical.

Here are some quick ideas focused on this for the year ahead. It is a mix of conferences – which can help you learn and connect with your peers –  as well as things you can do anytime (podcasts and blogs).

And on the latter note, as learning is best with others, you may also want to encourage others by sharing these:

1) In-person matters more than ever

There are lots of opportunities – these are just a few of them. Be sure to share any interesting ones you come across that are not mentioned below:

#EMENAcomm in Bahrain

Later in the spring – in Milan there’s an opportunity to explore agile practice…

And one of the year’s blockbuster opportunities: #IABC19

2) CEOs are not getting the data or advice they want

First of all, are you too distracted?

Are you clear about your role?

You might want to revisit this brief post on etymology in the boardroom from earlier.

Are you sure you’re really listening

3) Practicing analytical thinking and complex problem solving is more important than ever

Better understanding through slowing down

How to say no – an often overlooked skill in this domain

Analytical thinking is essential – but it can also equal cognitive overload and analysis paralysis. In HR we wish people wouldn’t forget that a skill like this is best maintained through regular, careful practice. I know you enjoyed the menu of how to say no – so I thought this discussion on the same topic might also be of interest.

Most important: test your ideas with others

(Banner graphic of PRSA Employee Communications Connect 19 Conference logo) And of course: regular sessions of Snakes & Ladders. You could for example come along to the pre-conference session we’re running for #PRSAConnect.

And as a warm-up, don’t forget we have a whole collection of interviews where your peers share what they’ve learnt playing the game.

Good luck in 2019!

Isobel Ching’s 3 Take-Aways from #WEF2019

A guest post by Isobel Ching, CEO

Isobel Ching CEOAt -10°C, queuing for the shuttle that will take me from the conference centre to the Digital Technologies of Tomorrow reception, I am surrounded by my peers. These are people like me: educated, powerful, enabled, with a certain commitment to bettering the world. And yet … This year some voices are missing. No Macron, no Trump … But the key issues we are here to solve remain: climate change, gender equality, income inequality.

This make me wonder, does Davos still matter? Is it still worth me trekking to Klosters in the late January snow? Should I just send Carmen or Buck next year?

I think we are all coming next year. And here’s why:

1) In-person matters more than ever

The world might be obsessed by digital, but in-person matters more than ever. The big consulting firms bring lots of data to WEF. One example is Accenture, who asserts that trust in digital has eroded. And they have a set of recommendations for rebuilding it.

I’m struck by how digitally focused their recommendations are nevertheless – especially as they’re bringing these to a face-to-face event. So whilst I agree with the diagnosis, I’d extend the proposed remedy by saying: focus on bringing your people together more.

This why I make time to get my team in the same room. To discuss, plan and review scenarios and to learn from different perspectives. You should too.

Which leads us to the next point, where I hope to see a change next year:

2) CEOs are not getting the data they want

PwC launched their 22nd annual CEO survey. I remember being interviewed for this, and wondering what the results would be. One of the most interesting charts in the report visualised the gap between data considered critical for decision making – versus comprehensiveness of the data currently received.

2019 PwC CEO Survey Report - Exhibit 12

Part of this links to whether CEOs perceive their staff to have the right skills. In an age that is sometimes called the gig economy, I was encouraged to see that my fellow CEOs still invest in training and retraining. I encourage you to move team development from the “nice to have” to the “absolutely must” column of your to do list.

Exhibit 14 from the PwC CEO Survey Report

The report also quotes my friend and rival, Adidas CEO Kasper Rørsted – exploring the tension between following a core idea and getting fresh input:

“We look at all kinds of collaborative creation as valuable — not only within our company, but with external partners as well. We are clear about the borders of our brand, because the brand is sacred to us. But we also recognize that if we have only the inspiration and creativity of people within our own organization, we miss a lot of what’s going on in the marketplace. We articulate this point by saying that we need to be consumer-obsessed and to create the best product for the consumer. If that is your endgame, then you have to be able to confront sacred cows, and open yourself up to ideas that you might not have been open to in the past.”

3) Practice analytical thinking and complex problem solving

The insights above combined with the earlier WEF Future of Jobs report all point to the need for opportunities to practice analytical thinking and complex problem solving. Preferably in-person.

Table 4 from the 2018 WEF future of jobs report -https://www.weforum.org/reports/the-future-of-jobs-report-2018 - Comparing Skills Demand

To that end I’ve asked my colleague Hugh Mann to draw up some ideas for conferences to attend in 2019. You should think about the same for your own development.

I’m also encouraged by the number of companies bringing me and my colleagues to their offices to help their teams develop and get in touch with new ways of thinking. We’ll be in the Leeds University Business School next…

Right … The shuttle is here … Got to go. I don’t want to get stuck next to the Zuck at dinner … he always tries to practice his terrible Mandarin on me.

Top 11 articles of the year – vote to win

As we wrap up 2018 it is time to take a look back – via a countdown of the 11 most read articles in 2018. Which was your favourite? RT to be entered into a draw for a free ticket to our next public workshop.

Number 11 – Push back?

Number 10 – Advice?

Number 9 – Never before?

Number 8 – Fun?

Number 7 – Are you?

Number 6 – Shared?

Number 5 – Vexing?

Number 4 – Indispensable?

Number 3 – Trade-offs?

Number 2 – Can we?

Number 1 – Swim?

“Sometimes decision-making is not so cut and dried” – A Carmen Q&A

Hundreds have played Corporate Snakes and Career Ladders around the world – and we like to check in with people. In this installment of our series of conversations, Carmen spoke to Rita Zonius who runs the communications, change and social media agency called the Enterprise Social Engineer.

Carmen: It has been a while – what’s new with you?

Rita: Hey Carmen! I took the leap to start my own business 18 months ago after working in various corporate communications roles for a very long time in one of Australia’s largest banks.

Carmen: Cool. Congrats. That’s incredibly exciting. Now, you played Corporate Snakes and Career Ladders… Tell me more about that.

Rita: Oh, I liked it so much.

I actually ended up co-hosting it with Stephen Welch in London once. So I’ve been very lucky.

Thinking back to the first time I experienced it … I was in Singapore at a conference – and the thing I liked about it was how it reminds you that, as a communications practitioner, there are often no black or white answers. There are there are shades of grey and sometimes you have to make the best decision with the information that you have available to you. I think that is the great thing about playing the game. Sometimes decision-making is not so cut and dried.

Carmen: You say cut and dried?

Rita: I think sometimes it might be an absence of information. As a leader you’re not always going to be exposed to every single piece of information that you need to help you make a perfect decision. So the scenarios in the game really force you to think carefully about the course of action you should take. How different stakeholders might react and what the outcomes of that could be.

Carmen: And your own venture … what are you doing at the moment and does any of it link back to the things you might have learnt playing this game? Or things that you might help others learn – using this game…?

A lot of what I’m doing is coaching executives around the appropriate use of social media to build their impact and influence. With that comes thinking about questions such as: ‘How should I conduct myself?’. And ‘I’m sharing what I know – and is it coming from a place of generosity and with a good intention in mind or am I simply just trying to sell?’.

So I’m really mindful of all of that dynamic when I’m talking to executive teams about how they personally conduct themselves on social media. We don’t want to involve smoke and mirrors. We want to be authentic. Find a way to use social media that really speaks to who you are what you stand for and what your personal brand is because if you try to be someone else (not your authentic self) it will come through anyway. So I think that’s also some lessons that playing this game can teach: to make the best decisions you can from a place of authenticity. Don’t try and game the system. People will see through it.

The other thing I would say about the game is the interaction. What’s great about it is that once people get over their shyness for the first two minutes, they really get into it. The conversations around the tables are very rich. Particularly when you have diverse viewpoints being put on the table and being discussed. Somebody will inevitably illustrate that things are not black and white. The right answer for ‘you’ may not be the right answer for ‘me’. And listening to the sort of vigorous conversation is great. It gives you a fresh perspective.

You can find Rita on LinkedIn and follow her on Twitter @RitaZonius

And if you’d like to try the game: see if it is right for you.

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