A little gamification can take you far

Peter Sandbach
Peter Sandbach

This week, Peter Sandbach, Managing Director of Free Range Communications, shares his experience of using Corporate Snakes and Ladders in a large Swiss multinational. He thinks gamification adds so much value, even in the most conservative corporate settings.

Stephen:      Hi Peter. Thanks for chatting. It’s been a while since we worked together. What are you up to these days?

Peter:          I’m Managing Director of Free Range Communications. We focus on communications training and working with big corporates to help leaders with presentation training, storytelling, message development, and how to get their message across effectively. Before that, I was Head of Communication training for a large Swiss multinational, which is how we got to know each other.

Stephen:      Yes, we developed a tailored version of Corporate Snakes and Career Ladders to help you and your colleagues think about their roles as strategic advisers to senior leaders.

Peter:          Indeed. We wanted our communication professionals to be able to get close to the business. How to become a real business partner? We had training for advanced professionals and Heads of Communications, and we had a series of courses for more junior people. But we needed something in between – to help people make the leap from technical expert to strategic adviser. This is where Corporate Snakes and Career Ladders came in.

Stephen:      Yes, we were pleased to help. How come you decided to work with us?

Peter:          Well, we saw your proposal and then had a meeting. Your approach was engaging and different. You worked out how to bring a different approach to our unique circumstances. The two-day programme we developed together was received very well. We got some great feedback from senior people who were really impressed with the facilitation – not just running the game, but also giving expert insight.

Stephen:      Thank you, that’s nice to hear. How did the gamification aspect work?

Peter:          We had a very conservative culture.  But even in such a situation, having fun works. The scenarios were well thought out so people could relate to them. The gaming aspect helped the learning and people took away some good tips.

Stephen:      And what about you? What tips did you take from the session?

Peter:          To be honest, I was looking at it more from a trainer’s perspective. It was a really nice structured way of learning. You mentioned the ‘play-learn-do’ methodology which helped the team think differently.

Stephen:      Yes, we developed the ‘play-learn-do’ approach to help people access learning in different ways and appeal to different learning styles. We’ve then adapted the methodology to different functions and different levels in business, including super challenging for senior people, and entry-level dilemmas for recent graduates. Before we close … tell me more about when you are not helping clients become better communicators. What do you do outside of work?

Peter:          As it happens, I’m the Founding Squire of Ferrette Morris, one of the few Morris Dancing sides in France. You can follow us on facebook, here: https://www.facebook.com/FerretteMorris/ . Next time you are in the Basel or Mulhouse area, come and join us.

Stephen:      I will. Thanks again! Bye.